Nico Leonard is a no-holds-barred YouTuber and watch dealer who’s built a massive following by saying exactly what he thinks—especially when it comes to luxury timepieces and the industry that surrounds them. Based in the UK and originally from the Netherlands, Nico runs Pride & Pinion, a high-end watch boutique, and uses his YouTube channel to review watches, call out industry nonsense, and dish out brutally honest advice for collectors and enthusiasts.

We worked with Nico helping him curate content across three separate very profitable YouTube channels. Bringing brands in for integrations was also a part of our service to Nico.